Making the most of your entry:

1.   Remember that the same entry will be viewed by different audiences so you may wish to consider dividing your copy up to specifically “talk” to these

2.   Write your copy from your customers’ standpoint - what's in it for them to deal with you?

3.   Only include laudatory statements if they can be proven e.g. “the biggest showroom in London”

4.   Avoid jargon and abbreviations

5.   Don’t forget to add relevant and recognised accreditations and other memberships – e.g. CHAS, CHAPS or awards

6.   Less is sometimes more

7.   Check the spelling and grammar!

8.   Get a colleague or friend to read what you have written

It may be easier to type this in Word so you can check the spelling and word count and then you can cut and paste into your profile when you are happy.

 Multiple Addresses

If you have more than one bona fide office, showroom or other premises you may list these if you wish. These must be run by you – please do not list any other addresses such as dealers or delivery addresses.

Trademarks

You may only list trademarks (registered and unregistered) that are owned/used exclusively by your company.

Assuming the trademark owner is happy you can list a trademark within your company description if you wish – for example “We are stockists of trademark A, and trademark B...”